M&C Saatchi Sport & Entertainment hires its first creative director

Keiligh Baker's picture
by Keiligh Baker

M&C Saatchi Sport & Entertainment has hired Seth Jones as its first ever creative director.

Jones comes from  Analog Folk. Prior to that he worked at Tribal Worldwide and Elvis Communication. He has worked with brands incuding Lucozade, Sainsbury’s, Nike and PepsiCo.

In his new role he will oversee the agency’s creative output and will report to UK chief executive, Jamie Wynne-Morgan.

Wynne-Morgan said: “It was a tough brief. A creative director who is 100% channel neutral and can turn their hand to any consumer passion from house music, to rugby, to street culture. Someone who wants to be as involved in the ideation as the direction and who could fit into our agency culture and philosophy."

"Seth brings all of the above and more. He really believes in the power of a simple idea and can articulate it beautifully. After 14 successful years, we’re very excited to be pushing our creative on again with Seth leading the way.”

Jones added: “M&C Saatchi Sport and Entertainment put simply is a brilliant agency with brilliant people and clients. The business is in a unique position to harness the things people actually like, even love, to build and market brands. I’m excited to work somewhere with a great appetite and ambition for creativity. An agency underpinned by M&C Saatchi’s enviable creative heritage and Brutal Simplicity philosophy."

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