Farmer-to-farmer sharing platform appoints BMB
Wefarm, the digital platform connecting small-scale agriculture has appointed independent London-based creative agency BMB to update their brand.
The platform wants a new look to reflect its mission to facilitate the success of the farming community, and appointed BMB having raised $13 million in Series A funding in October 2019. The Wefarm vision is for every small-scale farmer to be able to connect with the people and resources they need to reach their potential.
It serves as a knowledge-sharing service for smaller farmers. More than two million platform members have been empowered to know more, buy smarter and sell better, and gain a fairer position in the global economics of their supply chains. 5.6 million farming questions have been asked since its launch, with more than 11 million responses, and members have saved over $300,000 in total on farming inputs due to community buying power.
Where many have been cut off from communication and the opportunity for progress since many are cut off from the internet, Wefarm allows for engagement via SMS so all can benefit.
Alex Sonnenberg, Wefarm VP of Growth, said: “As Wefarm enters the next stage of its growth, we wanted an agency partner who could bring that vision to life for our community.”
David Bain, Founding Partner of BMB, said: "Wefarm are an incredibly exciting and ambitious business. Farming is mankind’s oldest route to prosperity, so we are incredibly proud to help Wefarm bring the possibilities of technology to empower small-holder farmers everywhere.”