ELVIS launches new 'Win The Captain' campaign with confectionery brands

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by Charlie Spargo

Cadbury and Maynards Bassetts have launched a new campaign in partnership with ELVIS, teaming up with football captains Kane, van Dijk and Hazard to offer the chance to win experiences with the sports stars.

‘Win the Captain’ gives people the opportunity to win a day with one of the captains, as well as thousands of other prizes - including e-sports activities, VR experiences, bubble football games, and stadium tours.

A promotional campaign has been launched alongside by Cadbury and ELVIS, featuring video content for Twitter, Facebook, Instagram and YouTube featuring Kane, Van Dijk and Hazard enjoying their favourite activities, including golf, gaming and kicking a ball around.

Mathieu Maggi, Brand Manager, Bitesize at Mondelez, said: “Hot on the heels of our successful Cadbury Legends campaign, we’re excited to launch our new football-themed activity, as we do every summer. The promotion has a simple entry mechanic, and amazing prizes on offer for a huge number of people, which should mean everyone has the chance to get involved over the summer months.”

Neale Horrigan, Executive Creative Director at ELVIS, added: “It’s great to be part of Cadbury’s continued association with football, and we’re lucky to have three of the biggest names in football as Cadbury ambassadors, starring in our social content.

"Our playful films bring fans closer to their heroes, giving them an insight into what they enjoy doing during their time off, and showing that fans can actually join them in real life, too.”