The7stars wins media buying account for leading opticians
Vision Express has handed The7stars its UK media planning and buying account, which is worth £12 million.
The high street optician brand apparently conducted the bulk of the pitch process utilising video conferencing due to the restrictions surrounding lockdown. The London-based independent media agency was the winner after a competitive proess.
Before lockdown was introduced, Vision Express conducted face-to-face chemistry meetings, but everything following up to and including the final pitch presentations used video calling. Spark Foundry took part in the account review - having merged last year with the previous account holder, Blue 449.
Liam Mullins, Managing Partner at the7stars, said: "We are delighted to be working with Vision Express. We are excited to bring our data, digital and technology-first approach, along with our retail expertise to our communications, to help the nation see more clearly.
"I’m really proud of the agency pitching during this lockdown period and making sure the7stars passion and culture shine through - even on a video call."
Jane Exon, Marketing Director at Vision Express, added: "The7stars showed an incredibly strong understanding of the Vision Express business and demonstrated how they could work with us to accelerate our exciting omnichannel strategy."