Organic chosen by digital experience platform provider Episerver for multiple projects
Digital agency Organic has been appointed by Swedish and US-based digital experience platform provider Episerver to work on a number of projects, starting with a brand awareness campaign.
The global campaign, aimed at senior decision-makers in the B2B space, will roll out through paid display, organic and paid social, sales collateral and ABM.
Organic has helped brands like Argos, The Body Shop, Direct Line, Samsung, and PWC to use digital technologies to better connect with their audiences.
Ben Scoggins, MD at Organic says: “The team at Organic is thrilled to have the opportunity to work with Episerver, they’re an ambitious global brand who appreciate great work and they exhibit a collaborative way of working which aligns well with us.
"We look forward to supporting their digital activity across other areas of their business in the coming months.”
The project aims to increase awareness of Episerver within its target audiences of key buyer and decision-maker groups across multiple sectors, whilst also ensuring the brand’s unique offerings of speed, innovation and customer service shines through.
The technology provided by Episerver empowers marketers and merchandisers to create and deliver digital experiences, including content management, commerce, data and personalisation tools.
Andrew Davies, Head of Brand and Digital at Episerver, added: “When looking for an agency partner, we needed a team who not only understand the brand and the issues we face, but who also understand the velocity with which we need to move. Organic have been a fantastic choice and have really delivered.”