MISSION Group launches campaign for My Online Therapy

Charlie Spargo's picture
by Charlie Spargo

The MISSION Group - the agency collective including krow and Story UK - has won a competitive pitch to work with the first virtual psychology clinic in the UK, My Online Therapy.

The platform officially opens this month, and MISSION has created a multi-disciplinary campaign based around 'My Online Therapy, my way' to support the launch. It has also established a brand positioning of 'Modern Therapy for Modern Lives' for the long-term operations of the psychology startup.

MISSION agencies krow, Story, Speed and Bray Leino won the brief after a competitive pitch against Engine, Joint and MBA.

The MISSION-created campaign runs across paid social media, app store, search and online video, supported by email, social and PR. My Online Therapy is also working with brand ambassador Stephen Manderson, Professor Green.

Activity surrounding the campaign launched yesterday (April 1st) and runs throughout the summer. The campaign is UK-wide with a particular focus on London and the South East.

My Online Therapy was founded in 2018. It offers video sessions, live chat and daily messaging on its web and mobile apps, with clinical supervision in conjunction with the Chelsea Psychology Clinic.

Vasileios Touronis, My Online Therapy Co-Founder and COO, said: “As soon as we started working with The MISSION Group, we knew we were working with a team who really get it. As a startup, we’re working in an agile way and an ever-changing market, and it was great that they behaved like an extension of our team. Now, after two years in the planning, we’re can’t wait to get our service and The MISSION Group’s campaign out in front of real people.”

James Clifton, Group Chief Executive at The MISSION Group, added: “There was a lot of energy within the agency once we started working on My Online Therapy - a new brand which is so relevant to today’s ‘new normal’ of digital alternatives to offline offerings and the renewed focus on mental wellbeing. The team at My Online Therapy are clearly ambitious and want to make a real difference.”