Hot Pickle launches 'make it happen' taskforce, Un-Pickle

Charlie Spargo's picture
by Charlie Spargo

London creative agency Hot Pickle has responded to the crisis around COVID-19 by launching a "get stuff done" division it's called Un-Pickle.

Un-Pickle provides practical solutions for brands facing logistical and production challenges at this incredibly challenging time, representing a drastic change of specialisation for Hot Pickle.

The agency works with leading clients including Magnum, Guinness, Coca Cola, Hovis and Pokémon, creating experiences for its roster of partners. Since the creation of Un-Pickle, the division has already done some tangible work - creating quick-turnaround projects for Unilever, such as the delivery of care packages for staff at the NHS Nightingale hospitals.

Rupert Pick, Co-founder of Hot Pickle and Un-Pickle, said: “Our clients are being asked to contribute and support the wider community effort, whether that’s sending care packages to doctors and nurses, thank you notes to essential workers, or getting product to isolated communities they are responding with an offer to help. However they are not necessarily set-up to provide that help - which is where we come in.

“We are here to help deliver the things that matter right now, pooling our resources, our ingenuity and our contacts to scramble for our clients in these testing times. This is about putting 10 years of problem solving and creativity to good use.

“Four weeks ago the pandemic ripped our business away from under our feet. Like many companies we have had to adapt to survive. So we created Un-Pickle - it’s our response and it’s about doing good, together, fast.”