Brothers & Sisters appointed by Yakult across Europe

Charlie Spargo's picture
by Charlie Spargo

Japanese probiotic drink brand Yakult has appointed Brothers and Sisters to handle its creative account all across the UK and Europe.

Following a pitch process which lasted six months and included the incumbent agency for the brief, Quiet Storm, Yakult appointed Brothers and Sisters. The independent agency's first responsibility will be to create a multi-market campaign to run throughout Europe.

Matt Charlton, CEO of Brothers and Sisters, said: “We are delighted to be working with such a unique brand and company as Yakult, who not only have a great product but have wonderful ethics and care at their heart.”

Minoru Osada, European Commercial Director at Yakult said  “We have been searching for a unique partner to help us deliver a strong creative communication platform across Europe.

"During the pitch process Brothers and Sisters proved to us that they understand the brand and our unique company heritage, to be able to work well with us to deliver an exciting proposition.” 

London-based Brothers and Sisters works with clients including Sky, We Buy Any Car, Harry’s and BBC Studios - creating recognisable content including the recent Philip Schofield ad for We Buy Any Car, as well as the forward-thinking razor ad featuring Harry Kane.