Billion Dollar Boy becomes IPA's first influencer marketing agency

Charlie Spargo's picture
by Charlie Spargo

London and New York agency Billion Dollar Boy has become the first dedicated influencer marketing agency to be admitted to the Institute of Practitioners in Advertising (IPA).

'The creative agency for the influencer age' will work closely with the IPA to help build and develop influencer marketing as a viable channel within the advertising and media, and introduce it to a wider audience.

Billion Dollar Boy works with clients including PepsiCo, Walgreens Boots Alliance, L’Oréal, Nespresso, and BMW, having delivered influencer activity across 38 countries. It recently launched BDB TV, an influencer-focused production house helping produce content to fill TV ad space during the coronavirus lockdown.

Thomas Walters, Founder and Chief Strategy Officer at Billion Dollar Boy, said: “This is a very important milestone for us and for Influencer Marketing. To take a seat at the top table of advertising not only shows how grown up and serious we are as a business, but how grown up and serious the sector has become. This is proof that the days of the Wild West are far behind us.” 

The IPA's Director of Membership and Professional Development, Patrick Mills, said: “It is fantastic to welcome Billion Dollar Boy to IPA Membership. As the first dedicated influencer agency to join us, we are looking forward to working with them to help further that emerging specialism for agencies.

"With our wealth of guidance and learning programmes, we are well-placed to support agencies of all disciplines and are delighted to welcome Billion Dollar Boy to the IPA community.”