AML Group boosts senior creative team with copywriting hire

Charlie Spargo's picture
by Charlie Spargo

AML Group has made a new appointment to its creative team, hiring Dan Wright as its new senior copywriter.

Taking up the role on April 1st, Wright was previously held the role of Creative Group Head at LIDA/M&C Saatchi. Before that, he wrote copy at Partners Andrews Aldridge.

AML's portfolio of clients includes Vanguard and HM Government, as well as leading finance, business and technology brands in the UK and worldwide.

Ross Garden, Creative Director at AML Group, said: “Dan is one of the leading copywriters in London, and his experience with complex brands means we simply had to hire him.

“Our clients face significant challenges in the current crisis and need strong, simple ideas - Dan’s going to be very busy!”

Wright himself added: “I was attracted by AML’s focus on simple ideas in a complicated world. I love cutting through a complex problem to find a simple truth, so we’re a great fit. And I can’t wait to get started on my first challenge - working from home!”