Influencer agency launches multimarket pro-bono campaign

Charlie Spargo's picture
by Charlie Spargo

Takumi is launching a multimarket pro-bono campaign across TikTok and Instagram during the outbreak of COVID-19 to attempt to protect public health.

It is hoping to empower its network of influencers to create and spread trustworthy and useful information about the pandemic at a time when misinformation has become something of an issue, as well as maintaining positivity.

Made up of two separate executions, '#SafeHands' and 'Protect your mental health', will run in the UK, US, Germany, France, Italy and Spain.

#SafeHands will raise awareness of the World Health Organisations protection measures against covid-19 and highlight what influencers can do for 20 seconds whilst washing their hands - whether that's playing keep-ups with a football or singing a song.

'Protect your mental health' is intended to ensure that anyone following social distancing measures are kept in the loop with the latest coronavirus updates and given the best tips to protect their mental health.