Heycar hands creative brief to Atomic

Charlie Spargo's picture

London creative agency Atomic has won the brief to deliver a multi-channel brand campaign for heycar, the VW-owned marketplace for high-quality used cars.

Heycar launched in August 2019 with the aim of bringing more trust and transparency to pre-owned car sales, coming to market with a campaign spanning TV, OOH, radio, social and PR, and has signed up 3,500 dealerships since that date.

Jon Goulding, CEO of Atomic, said: “We want to help build the heycar brand to be the obvious choice in this growing sector, through bold and exciting work, and we can’t wait to get started.”

Tracy Woods, Marketing Director at heycar, said: “Buying a used car too often comes with worry and anxiety. We’re building a proposition that addresses customer needs and raises the bar in the used car space. Our work with Atomic will seek to put us firmly on the map with the car buying public as the go-to place to buy a quality used car, with an experience that lets them simply enjoy the ride.

“We have very aggressive growth plans for 2020, and our work with Atomic will be a major catalyst to driving our long and short term metrics in brand and customer growth.

“Atomic is a great fit for us as a business, very much sharing our entrepreneurial spirit. They will join our outstanding agency roster, working closely with our other partners as part of the collaborative ways of working we have established.”