China-focused OOH agency appoints Lee as Chief Creative Officer

Charlie Spargo's picture

Vivid City, the OOH advertising agency with offices in London and Shanghai, has appointed Danny Lee to lead on creative campaigns in China.

Lee was previously Nike's Greater China Marketing Director, where he worked on the award-winning ‘Running makes the world go around’ campaign on the circular screen of Metro City, a landmark shopping centre in Shanghai.

Before Nike, Lee held senior roles at agencies including Ogilvy, Wunderman and Mindshare. He takes up his role at Vivid City on March 16th.

Danny Lee said: "There is no doubt that I am extremely honoured to have the opportunity to serve as Chief Creative Officer of Vivid City. My aim is to offer our clients award-winning and memorable OOH brand experiences across the Chinese market."

Alistair Ballantyne, Founder and CEO of Vivid City, said: “Danny’s previous work in the China region is best in class. We are excited to provide our clients with a creative service that will ensure their campaigns are unique, interactive and have unparalleled visual impact across China’s top tier cities."