X2X Media Group appoints Bubble as its global PR agency

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Media and entertainment technology and services specialist Bubble Agency has been appointed as the global PR agency for X2X Media, the recently formed group of entertainment technology companies.

X2X Media is the brand created by the merging of PIX and CODEX, formed in November. It offers a suite of secure communication and content management solutions, leveraging the strengths of the two product lines and both R&D teams.

It has appointed PR, marketing and events agency Bubble to promote its values and solutions.

Marc Dando, Chief Design Officer at X2X Media Group, said: “Following our recent brand consolidation, we want to communicate our vision of the changing production landscape and how our toolsets meet real-world needs now and in the future.

"Bubble has an excellent understanding of the industry and a stellar reputation for creative and effective communication and are the ideal partner to help build our new brand as we start our journey as X2X.”

Sadie Groom, Managing Director at Bubble Agency, said: “X2X Media Group brands, PIX and CODEX, has an outstanding pedigree in the industry with some of the most innovative products and workflow solutions available today. We’re very excited to work with this ambitious organisation to generate the recognition it deserves.”