This Way Up provides packaging for Tyrells' new nut range

Charlie Spargo's picture
by Charlie Spargo

Tyrells - producers of popular crisp and popcorn ranges - is lauching a 'Nut Medley' range, with packaging designed by London's This Way Up.

The snack brand is expanding into nuts, offering a mix of natural ingredients including roasted almonds, cashews, giant corn and fava beans, all carefully combined and lightly seasoned. 

This Way Up has introduced characters Edwin & Phylis to the new pack design - people who personify Tyrrells' quirky positioning. The range is designed to encourage a sense of fun, highlighting the naturally derived ingredients as the standout hero on pack.

Myles Jackson, Account Director at This Way Up, said: “Tyrrells is a brand that’s all about bringing joy, personality and outstanding product quality to the snacking category. The introduction of the Nut Medley range enables them to further flex their premium, and natural credentials. The visual identity creates invaluable stand-out within an ever-expanding category, whilst also encouraging Tyrrells loyal customers to try something new.”

Dan Winslet, Global Tyrrells Marketing Controller at KP Snacks, said: “Our new Nut Medley range is designed to celebrate Tyrrells quality and premium credentials, while meeting a consumer need. Nut Mixes span multiple occasions... Our new and delicious nut flavours will drive sustainable value growth and deliver something new and different to shoppers”.