Sweet win for Red Brick Road
Kinnerton has appointed Clerkenwell creative agency Red Brick Road to promote the number-one free-from brand of chocolate in the UK, NOMO.
NOMO stands for 'Not Missing Out', and is a vegan brand ideal for a wide range of dietary requirements. Dairy-free, gluten-free, egg-free and nut-free, it's available from retailers including Holland & Barrett, and available in four flavours - creamy choc, dark chocolate, caramel & sea salt, and fruit & crunch.
Red Brick Road becomes NOMO's lead agency, responsible for strategy and creative across channels, especially PR, social and content. It will also be supporting the launch of other Kinnerton brands.
Julia Catton, Marketing & Innovation Director of Kinnerton Confectionery, said: “NOMO has quickly become the No. 1 free-from chocolate brand in the UK and we are looking forward to working collaboratively with Red Brick Road to drive the NOMO brand even further in this exciting, high growth category.”
David Miller, CEO of Red Brick Road, said: “We are hugely excited to create a Following for NOMO. The free-from market only continues to grow and so there is a great creative opportunity to further establish NOMO’s position as the market leader.”