JBi chosen for digital strategy overhaul at Thomas's London Day Schools
London-based digital experience agency JBi has been appointed by Thomas’s London Day Schools for the redesign and redevelopment of the latter's rebranded website.
JBi Digital will lead a discovery process before the relaunch of the site, working on the evolution of Thomas’s brand values and messaging, and placing a strong emphasis on the optimisation of UX.
It forms a large part of Thomas’s evolving digital strategy, adapted in the run-up to the opening of Thomas’s all new secondary school, Thomas’s Battersea Square, which is planned for late 2021.
David Gelb, Managing Director of JBi Digital, said: “We are delighted to be working with Thomas’s London Day Schools on their exciting project. The team has thoroughly enjoyed working with Thomas’s stakeholders to define the schools’ digital strategy, and we can’t wait to get started on the new website.”
Ben Thomas, Principal of Thomas’s London Day Schools, said: “This is a fascinating time for anyone involved in the world of education, as, in a rapidly changing world, we grapple with the question: what do our pupils need to know, to understand and to be able to do today, which will equip them superbly for the adult lives that await them tomorrow? Central to providing our answer will be a website that tells our story in an authentic, forward-thinking, outward-looking way, which is nevertheless deeply rooted in our history and our values.
"The team at JBi have been quick to grasp the central importance of this task - and the essence of Thomas's. They have prompted us with brilliant questions, which have unified the team, crystallised the vision and given us tremendous forward momentum. We are greatly enjoying travelling the journey with them - and have high hopes of a positive outcome, delivered on time and on budget!”