Creative agency 23red restructures and adds PR offering

Charlie Spargo's picture

Today, 23red launched its Vision 2020 initiative and a full agency restructure, including a fresh leadership team, a newly created PR arm which will be led by Jody Hall (above, centre), former Director at Freuds.

The PR offering will be called Fame23, and Hall, who is made PR Partner, will set up the PR proposition and focus on winning new business.

23red's restructure is based on their stated intention to extend beyond their previous focus on the public sector, having formerly worked with clients like Network Rail, NHS Blood and Transplant and Public Health England.

This development also sees Tristan Cavanagh promoted to Creative Director.

Jane Asscher, CEO at 23red, said: “We will continue to service the public sector but now, we will use our extensive knowledge and expertise in behaviour change to grow our business in the private sector, working with brands with purpose. The work and our reputation speak for themselves."

Hall has previous experience working with public sector clients at Freuds, where she led on Public Health England and launched high-profile campaigns like Change4Life and Stoptober.

Asscher said: “To maintain and build on the last five years of strong growth, we knew we needed to make some significant changes here at 23red. Jody will lead some of that change with the creation of our PR offering. We know this will multiply the effect of our paid campaigns and bring additional strength to our new business pipeline.

"We have big plans for 2020 and Jody’s hire is the first step in achieving our growth ambitions."

Jody Hall said: “23red was founded with purpose and behaviour change at its core. With PR now in our arsenal I believe we can really supercharge our efforts to change lives for the better.”