Beyond unveils striking rebrand
Beyond, the design and technology agency with offices in London, New York and San Francisco, has launched its comprehensive rebrand, which it says "better represent[s] its offering" in today's world.
It includes a new logo, refined service offering and revamped website, and follows account wins for the Royal College of Art, REED Recruitment, Snapchat and Mailchimp. It felt that its former brand presentation only partially reflected the breadth of its services.
The newly-defined range of services have been announced as 'Improving customer experiences', 'Making world-class products', and 'Accelerating product outcomes'. The revamped logo is simpler and shorter than its old one, and its restyled website reflects this too.
Nick Rappolt, CEO at Beyond, said: “Beyond is 10 years old this year. Since our formation, we’ve constantly evolved to better serve our growing client base during a time of accelerated change. This has seen us expand our service offering to now cover clients’ needs whatever stage they are at in their digital journey.
“We’re now fully equipped to work with marketing, product and board level leaders to help them understand their customers better - and then build the right products to serve them. At the other end of the scale we’re increasingly finding ourselves working closely with Chief Product Officers and Chief Technology Officers to help them define their product vision, design a strategy and improve their business outcomes.
"Our new proposition better reflects this and we’re very excited to take it to market.”
Richard Foster, Creative Director at Beyond London, said: “It was important we didn’t create another faceless logo. Beyond has a unique culture that’s collaborative, opinionated and driven by a set of beliefs, so we needed to create a brand that reflects this.
“We believe that our new brand positions us to enter our second decade as a grown up, mature agency ready for the challenges ahead.”