UM hire Enyi Nwosu as Chief Strategy Officer

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by Josh Peachey

UM, an IPG Mediabrands agency, has appointed for a newly created role of Chief Strategy Officer to bolster its 'Better Art' and product offering in the UK.

Enyi Nwosu joins UM from Mindshare, where he held the position of Partner and Head of Strategy, Worldwide, leading a team of 45 specialists. 

His 27 years of media experience also includes the role of Managing Director of M&C Saatchi’s Central Strategy Unit. Nwosu will report to CEO Rachel Forde.

As Chief Strategy Officer, Enyi will oversee UM’s strategy team as well as its specialist content wing, UM Studios, and will be responsible for identifying and embracing new thinking that will drive momentum and growth across all of UM’s clients.

Rachel Forde, CEO of UM UK, said: “We’re about to embark on a hugely exciting chapter at UM. With arguably the best data and audience offering in the industry, our ambition is to connect that science to our art and creativity to take a world-class integrated product to our clients. 

"Enyi will be instrumental in helping us realize that vision. His passion and energy, combined with his vast experience across strategy and content, will bring even more momentum to our agency. I can’t wait to have him on board.”

Enyi Nwosu added: “I’m really looking forward to joining Rachel and the team at UM. It’s an agency that occupies a really exciting space and has fantastic momentum, and I’m excited about helping the team deliver industry-defining work and becoming a new kind of partner to clients. I’ve had six great years at Mindshare and am ready for this new chapter.”