New Marketing Director at MISSION Group named
Catherine Davis is joining The MISSION Group in the newly created role of Group Marketing Director.
The experienced new business and marketing executive will work across The MISSION Group and krow, which recently announced its merger with fellow group agency Bigdog.
She joins from Dentsu-owned gyro, where she was CMO on a consulting basis. Davis has also served as Chief Marketing Officer at Grey London and Chief Growth Officer UK & Europe at Cheil London.
Davis said: “The opportunity to join The MISSION Group and krow - and help James [Clifton], John [Quarrey] and the rest of the team deliver their ambitious growth and PR plans was one that was too great to resist.
"I’ve got a blank sheet of paper, a hugely ambitious agency group and an impassioned agency team with the drive and tenacity to take their business to new heights. It’s a really exciting time to be joining and I can’t wait to get started."
James Clifton, Group Chief Executive at The MISSION Group, said: “MISSION has the skills, talent and infrastructure to be an exciting and credible alternative to the established communications Group. Something we should be shouting about. Which is why Cat is the perfect hire at the perfect time”
John Quarrey, krow Chief Executive, said: “Cat’s energy and enthusiasm make her the perfect choice to help the new krow group thrive and prosper and we are all looking forward to working with her.”
Krow employs 200 people across four offices in London, Norwich, Leicester and Belfast. The MISSION Group’s portfolio of agency brands includes Bray Leino, Chapter, Mongoose and Story.