ELVIS develops Oreo fashion collection with European influencers
In collaboration with influencers including Sam Faiers, Oreo has released its first-ever fashion collection alongside creative agency ELVIS.
The 'Oreo Twist Your Style' collection was created with the help of Samantha Faiers from the UK, Anne-Laure Mais Moreau from France, and Yvonne Pferrer from Germany, who have a combined Instagram following of over 4 million.
It hopes to bring the Oreo brand even further into fans’ lives through clothing, with the aim to drive sales as well as buzz and engagement in key European markets.
The range uses iconic imagery of the sandwich biscuit and features a number of pieces ranging from sweatshirts and T-shirts, to more trend-led items like bucket hats and bum bags. The three influencers each created a denim jacket for the collection, based on their own personal style.
Consumers can win items from the collection, along with the grand prize of a €1,000 shopping spree, by picking up a special Oreo pack and entering the competition online.
The influencers were scouted, briefed and managed by IMA.
Vira Ponomarenko, Marketing Manager, Oreo, Europe at Mondelēz, said: “Developing this collection enables us to spark playful connections with our audience. The work plays on the fact that Oreo is more than just a cookie - it’s an icon in its own right. We’re giving Oreo fans the opportunity to win an exclusive piece of the brand they love.”
Elli Stone, Creative at ELVIS, said: “Oreo is a true cultural icon. We wanted to create something fresh and exciting that Oreo had never done before, but still had the cookie’s unmistakeable playful spirit at its core: a unisex fashion collection that Oreo lovers would be buzzing to get their hands on.”