The initiative is being launched by a four-minute film starring professional footballer Cyrus Christie playing two young people, Freddie and Bland, at FIFA.
Shopper marketing agency SMP has developed and launched the EMEA campaign for Western Digital's WD_BLACK products, a line of PC and console gaming drives.
The film focuses on an emotional interview, during which Peaty opens up about how his drive - and almost obsessive desire - to go faster has helped him to overcome obstacles.
Cadbury and Maynards Bassetts have launched a new campaign in partnership with ELVIS, teaming up with football captains Kane, van Dijk and Hazard to offer the chance to win experiences with the sports stars.
