Former Cambridge Analytica executive takes helm at London data start-up after it secures £1.3m funding

David Prior's picture
by David Prior

Data tech start-up DPL has raised £1.3m in funding - and appointed former Cambridge Analytica CMO Jean Pierre van Tiel as CEO.

The London-headquartered firm - full name Data Practitioners Ltd - enables clients to automate the application of artificial intelligence and behavioural science insights to improve marketing effectiveness.

The funding round was led by the Angel CoFund and will enable DPL to accelerate development of its platform.

Van Tiel, who was previously COO, replaces David Marshall, who moves into a non-executive director role, as CEO.

He said: “Most firms in our space are too focused on what people did yesterday as a way of modelling future potential activity.

“Our platform enables clients to humanise data-driven marketing at scale by adding personality-based insights into their creative development and media execution strategies. Our goal is to make what we do accessible and affordable to enterprises of all sizes – from start-ups to SMEs to large corporates.”

The DPL platform integrates with all customer relationship management systems, data sources and other marketing technologies.

Alongside van Tiel's appointment, Richard Robinson becomes CCO and Chris Ward is the company's new CTO.