Did somebody say Just Greggs?

Josh Peachey's picture
by Josh Peachey

Following trials with delivery firms in London, Newcastle and Glasgow last year, Greggs has signed a deal to make Just Eat its delivery partner.  

According to KPMG, London spends more than any other major UK city on takeaways each year, averaging over just of £700. People in the UK order on average 34 takeaways a year, usually spending between £10 and £15 each time.

While Greggs continues its expansion in London, Newcastle and Glasgow, it will begin making deliveries in Bristol and Birmingham this week. The bakery brand is aiming for delivery to be available across the UK by the end of the year.

Both Greggs and Just Eat have said they will choose future destinations for expansion depending on customer demand.

Just Eat - which was originally founded by a group of five Danish entrepreneurs in 2000 - said the partnership with Greggs showed that firm was expanding "beyond traditional takeaways".

In a democratic fashion, takeaway customers can vote for their local area to receive delivery and the rollout plans will be reviewed every few months based on the poll.

In August, Just Eat was acquired by Dutch company Takeaway.com, creating one of the world's largest food delivery companies.

The merger, which was approved by both boards this morning, was worth £9 billion.