Watch Wallace and Gromit's latest caper in agency's new campaign for DFS

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by David Prior

Creative agency krow is behind a new campaign for DFS starring Wallace and Gromit.

The sofa retailer has partnered with animation studio Aardman on the multi-channel campaign, created by krow and directed by Aardman’s Magdalena Osinska.

The cinema and TV spots also feature the voice of Oscar nominee Helena Bonham Carter, as Lady Tottington. It's the first time Nick Park, who was Aardman's Creative Director on the campaign, has worked with the actress since she voiced the same character in Wallace & Gromit: Curse of the Were-Rabbit in 2005.

‘The Great Sofa Caper’ campaign broke on Saturday in cinemas nationwide, and will launch on TV channels on December 21st and run until February. It also features press, digital, Out-of-Home, radio, social and email elements.

Nick Ashworth, Marketing Director at DFS, said: “As brands, we share similar values and have the same commitment to quality craftsmanship. Wallace & Gromit are the perfect fit for our core target segments and allow us to show how we can bring comfort and quality to families this Christmas.”

Darryl George, Creative Director at krow, added: “We’ve teamed up with Wallace & Gromit to bring some much-needed cheer into the nation’s homes. And to show that, with DFS, even people famed for wearing the Wrong Trousers can find the right sofa.”