Medialab group wins full media account for Guide Dogs

Mark Johnson's picture

Medialab Group has been appointed as the new media agency for the UK charity Guide Dogs. 

The data-driven independent agency was successful after a three way competitive pitch process involving the incumbent agency. 

Medialab will work with Guide Dogs across all strategic planning, media investment and innovation across fundraising and brand activity, the company said.

The company will assist Guide Dogs with its long-term strategy to provide services to help more people affected by vision impairment. 

Moreover, the agency said its data-driven heritage and approach to audience insight will enable it to deliver the right stories to the right audiences to build emotional connections with the public, increase understanding of the Guide Dogs brand and grow support for the charity.

“This is a significant win for us, we are excited to work for such a fantastic cause and look forward to joining Guide Dogs up across brand and acquisition across multiple media channels”, said Marcus Orme, Chief Executive Officer at Medialab.

Maria Novell, Director of Fundraising at Guide Dogs commented “We look forward to seeing what impact Medialab’s data-driven approach will have on our key objectives over the next few years, and look forward to a successful long-term partnership.”

Medialab said its transparent and proprietary approach to data-driven marketing has allowed it to become one of the fastest growing independent agencies in the UK.

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