KidsKnowBest raises nearly half a million pounds

Mark Johnson's picture

Children’s digital media, marketing and research firm KidsKnowBest said it has assembled a heavyweight line-up of investors and advisors as it gears up for its next stage of expansion.

The firm said it has raised just shy of half a million pounds to support the next phase of its growth.

Among its key investors are Amy McPherson, formerly European President, Marriott International; Hani Farsi, Chairman & Executive Producer, The Corniche Group; and Sarah Wiggins, Partner at legal firm LinkLaters.

Founded three years ago by Joel Silverman and Rob Lough, KidsKnowBest has a mission statement of ‘Giving Kids A Voice’.

The business was created on the principle that brands need to target children and young people in the digital age by communicating to them via their peers.

Having already worked with triple-A brands including Disney, MGA, Universal, Smyths Toys, Harper Collins, the BBC and more, KidsKnowBest said it provides an eco-system, which includes: 

  • Research & Development
  • Talent Management
  • Content Creation
  • Marketing

The firm said it is now gearing up for a period of ambitious expansion – with a heavyweight streaming video research project soon to be announced. 

Its investors, along with the members of a newly-established Advisory Board are key to this new drive, it said. 

The Board members include Darran Garnham, CEO of MTW Toys and formerly Chief Commercial Officer, Mind Candy; Harry Botterill, Director of Global Technology Acquisition, Hasbro; and Eric Huang, Vice President Ameet Publishing, formerly Disney and Penguin Books

“This is a very exciting time for KidsKnowBest,” said Co-Founder Joel Silverman. “We’re incredibly proud to have assembled such high-profile and experienced individuals to help open a new chapter for KidsKnowBest, and we’re looking forward to being able to share some exciting news about our next developments.”

Co-Founder Rob Lough added: “We consider ourselves to still be a start-up, but with the support and experience of our Advisory Board, we are set to take our ambitious plans to the next level.”

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