SEO agency iThinkMedia rebrands as Honcho

Mark Johnson's picture
by Mark Johnson

Digital agency iThinkMedia, which offers Search Engine Marketing solutions, has rebranded to become Honcho.

The home counties-based company said the change is to reflect its leading status and niche ambition as an automotive and retail agency, and to adapt to changing times in the industry.

“Search has evolved massively over the last 10 years and continues to do so at a remarkable pace”, said Syed Ali, Honcho’s Head of Search. 

“The playing field is just too large to build a fully specialist team for multiple industries”.

“We’ve decided to focus our knowledge, strategic approach, and investment in technology within the two sectors we know best. 

“We feel this provides our clients with a truly specialist service that cannot be matched by generalist agencies,” Syed added.

Founder Chris Ailey believes it is the right time for the agency to evolve and realign its digital expertise within niche sectors. 

Digital marketing boom

Even more so in the wake of Barclays’ recent Adtech Ascendancy report revealing the boom in digital marketing is set to continue to grow this year to exceed £15bn. 

After launching the agency in 2008, following a career with DSGi as Search Marketing Manager, Chris has built the agency to its current 25-strong team. 

It has extensive experience in promoting a wealth of fashion labels, automotive dealerships, e-commerce sites and brands to the top of Google, most notably: eBay, Mothercare, Renault Retail, and Group 1 Automotive.

SEO visibility

Honcho develops SEO solutions that improve clients’ organic visibility in search engine results and build larger audiences on social media platforms. 

It creates content marketing campaigns and establishes relationships on behalf of clients with key influencers, media and bloggers to build brand awareness and gain links and mentions to its clients’ websites.

In the ever-evolving and connected world of digital marketing, however, to offer all these services within a hybrid agency is not enough, the agency said. 

"One of the key challenges for digital marketing is that it has become saturated with agencies all claiming to be specialists at a group of services for any industry," Ailey said.

“Our specialist approach is exactly that with two industry niches, and allows us to fully focus our knowledge and resources on two industries that we already have great experience in. 

“The rebrand signifies that we have been operating at the highest level in this industry for more than 10 years, and felt we needed to reflect this in our positioning. 

“Everything about Honcho will leave our clients feeling that we are immersed in their industry and fully understand the market in which they operate.”

The new enhanced identity is designed with the help of Creative Director Kevin Russell to mirror Honcho’s automotive and retail industry specialisms. 

Japanese influence

The agency’s fresh name, Honcho, aptly incorporates the themes of leadership and specialist expertise to reflect its digital service offering - Honcho is a Japanese word for leader.

Based just 15 miles north of London in the countryside of Hertfordshire, the agency’s reinvention also sees a full re-fit of its offices, a 17th century barn and stables. Chris committed a significant investment into the rebrand, to ensure the team is equipped with state-of-the-art digital offices.

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