Recipe wins Craft Gin Club account
London-based agency Recipe has been appointed lead creative agency for Craft Gin Club following a pitch process.
Craft Gin Club is a gin subscription service that was established four years ago and has achieved significant growth since, helped initially with investment from Dragons’ Den and is now the UK’s No.1 Gin Club, delivering different themed boxes every month.
Recipe said it will be working with Craft Gin Club on developing a new strategy and comms platform for the brand, and launching a new TV and OOH campaign to further grow Club members.
“Craft Gin Club continues to excite and delight our very loyal customers with our monthly Gin Box treats”, said Anne-Marie Savard, Marketing Planning & Campaign Lead at Craft Gin Club.
“As we enter the next evolution of our business we’re delighted to be working with Recipe to continue with our growth.”
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