Tribe Global adds Hong Kong PR agency to expand China reach

Mark Johnson's picture

Independent communications agency network Tribe Global announced today its expansion into the Greater China market with new member Sinclair, the multi award-winning integrated PR, digital and experiential agency. 

This collaboration is effective 16 May 2019 and will include Sinclair’s hubs in Hong Kong, Shanghai, and Beijing. 

Founded in 2012, Tribe Global is comprised of 35 member agencies and business partners located in 49 cities across Europe, North and Latin America, the Middle East, Asia and Africa. Each of the members, work together to share expertise and capabilities while maintaining their strategic, creative and fiscal independence. 

Sinclair was established in 2009 and has a reputation for its creative, integrated approach to communications strategy and it core belief in authentic, localised storytelling. 

The award-winning agency works across industry with notable clients in consumer, corporate and government sectors. 

International brands and agency clients that are part of Tribe Global can now look forward to an award-wining team of experts to lead their PR, digital and experiential communications strategy in APAC, the network said.

And for Sinclair the tie-up creates the opportunity for its Asian clientele to expand their remit with them into Europe, North and Latin America, the Middle East, and Africa.

One tribe, many vibes

Two Tribes: Tribe Global MD, Ian Wright, and Sinclair CEO, Kiri Sinclair

“One tribe, many vibes… this mantra instantly spoke to us as it celebrates the differences and the uniqueness of cultures, people, skills and strengths – values that we at Sinclair also champion”, said Kiri Sinclair, Founder & CEO, Sinclair. 

“As a member of Tribe Global, working alongside other successful independent agency’s around the world, we are able to offer our clients a wider scope of service and international reach. 

“We look forward to creating new opportunities for our fellow Tribe Global members and their clients in the Greater China and Asia market.” 

Ian Wright, Managing Director, Tribe Global said: "I am delighted see Tribe Global expand its reach to Greater China. 

“As an Asia-born independent PR agency, Sinclair knows the China market and can offer our network extensive insights and impactful strategy for this important global market. 

“We look forward to learning, sharing and growing together.”