Kris Robbens appointed Coca-Cola's new Marketing Director

Josh Peachey's picture

As part of a reshuffle, Kris Robbens replaces Paul Grace as Coca-Cola's Marketing Director for Great Britain and Ireland.

Robbens has spent the last 15 years working in various brand and marketing roles within the company. His accolades include developing the 'one brand' strategy and introducing the zero-sugar variant during his role as Brand Director for Coca-Cola in Western Europe.

Before joining Coca-Cola, Kris was at Unilever in his home country of Belgium, where he was a brand manager at Dove.

Grace, who's only been in the role for six months after taking over from Aedamar Howlett, will still play a role in the leadership team and takes on a new commercial and marketing role within the brand's UK team. 

As Marketing Director, Robbens will be responsible for the GB portfolio, including the Coca-Cola flagship brand, Glaceau Smartwater and Schweppes.

Exciting times lie ahead for the new director, as he will oversee the marketing around the brand's new Premier League deal, as well as managing the company's shift to cater for a millennial audience who are more health-conscious.