Ford's marketing team to be streamlined after company plans to cut 7,000 jobs globally

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by Josh Peachey

Ford's marketing team will be hit with redundancies after the car manufacturer announced plans to cut 7,000 jobs globally by August. 

The worldwide reduction in roles is expected to affect all departments of the company.

The American car brand didn't specify which departments would be hit the hardest but a company spokesperson confirmed that a number of marketing and communications jobs will be made redundant.

The cost-cutting measures focus on reducing job roles, 10% of the company's white-collar workforce, rather than reducing the budget for marketing campaigns.

The carmaker's management structure will be reduced by 20% as part of the layoffs and most of the cuts across the business will be made outside of the US - 500 America-based staff members will be given notice this week.

Jim Hackett, Ford’s chief executive, dubbed the cuts “an organizational redesign process” in an internal memo. He said the redundancies would be necessary for the company to create a “more dynamic, agile and empowered workforce”.

“We understand this is a challenging time for our team,” he wrote, “but these steps are necessary to position Ford for success today and yet preparing to thrive in the future.”

Under the influence of investors, the automaker plans to slash $25.5bn in spending by 2022. The Chief Executive has taken a serious stand on cost-cutting since he took on the role in 2017.

After identifying Sales and Marketing as a department that needed streamlining, the carmaker put its incumbent agency, WPP’s Global Team Blue, on alert in April and plans to hand the creative reins to Omnicom’s BBDO by October.