AI data firm Fospha rebrands, adds marketing division
AI data and attribution company, Fospha, has added a marketing division to its service line along with a suite of products and a new visual identity.
Fospha Marketing will sit alongside its consultancy arm Fospha Data Services. The aim of the new unit is to provide marketing professionals with the skills to get the most out of the complex areas of AI and data science.
Making sense of AI and data science
“AI and data science can be incredibly abstract for marketers in terms of what value it can actually deliver and understanding where and how to get started”, said CEO Sam Carter.
“We advocate a start small and grow approach, creating a business case for investment before scaling activity.
“Fospha Marketing bring skills, technology and expertise to marketing teams within 30 days of integration.”
Fospha recently secured another round of funding from Europe’s leading digital venture builder Blenheim Chalcot and its main investors. No figure was disclosed.
Fospha Marketing is an independent multi-touch attribution provider that uses data science and AI to help marketers understand the value of marketing spend across all touchpoints, the company said.
Using a customer data platform, it unlocks the hidden value in data to reduce costs, drive efficiency and increase ROI.
Fospha Data Services drives business transformation and innovation by combining the best human and artificial intelligence to bridge the gap between science, engineering and commerce.
Leveraging Blenheim Chalcot's partnership with Imperial College London and commitment to training and recruitment, it is a data science centre of excellence.