ustwo shows off catchy illustrations in its Shoreditch shop window
Ustwo, the Shoreditch-based digital product studio behind groundbreaking ideas for Ford, Three and Fresenius Medical Care, has transformed the look of its own building with an eye-catching new window display.
From 2 April the windows of ustwo’s building on Shoreditch High Street have been filled with new illustrations, created by the agency’s designer Simon Child.
The company set out to create illustrations that avoid the typical abstract shapes used by companies, and instead convey the human side of transformation in an optimistic way.
The studio approached the project by bringing the principles of strong shapes and bold colour to Shoreditch High Street, as it has previously achieved in its designs for Monument Valley, the video game it developed, and Alder Hey, the children’s hospital.
“Our new window designs reflect the belief that business transformation is a marathon and not a sprint, that it takes time, and it can be messy, but these are the principles we've seen work again and again in organisations”, said Nicki Sprinz, Managing Director at ustwo.
The proudly independent studio counts include Google, Ford, Adidas, Fresenius, Nissan, Three and the Co-op among its clients and partners.
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