Thunderhead reports impressive growth as brands tackle digital transformation

Mark Johnson's picture
by Mark Johnson

London-based customer engagement company, Thunderhead, said it’s seen business triple over the last 12 months as brands grapple with the challenges of digital transformation. 

The company reported an impressive threefold increase in both the number of customers and annual recurring revenues, as well as much larger deal sizes as global B2C and B2B brands embrace Thunderhead’s technology.

To support this rapid growth, and a number of significant new agency partnerships, Thunderhead has increased its headcount by 40 per cent, and expanded its global operations, opening a new data centre for APAC and another European office, in Munich.

Thunderhead’s AI-driven ONE Engagement Platform enables Marketers and CX leaders to drive customer engagement at scale in real-time across the complete customer lifecycle - marketing, sales, service and commerce. 

AI solutions boost growth

Advanced journey analytics, real-time decisioning and orchestration, and AI powered audience analytics, enable intent-driven engagement, across every touchpoint throughout each unique customer journey, the firm said. 

The company’s latest innovation, Intent Analyzer, is a unique AI-driven customer intelligence platform empowering marketers with unparalleled real-time access into customer intent and behavior.

Thunderhead’s ONE technology was designed as an intelligent engagement layer that connects and augments a brand's existing applications and technology stacks. 

While brands continue to invest in martech initiatives, such as customer data consolidation and multi-channel campaign management, these fall short in addressing the critical need for brands to be able to have dynamic in-the-moment conversations across all enterprise touch points and silos. 

Journey orchestration and advanced journey analytics are the only way a brand can ensure that customers get just the experience they need whilst delivering the best business outcomes for the brand, the firm said.

Reflecting its position as a market pioneer and leader, Thunderhead is a named Leader in the Forrester Wave reports for Journey Orchestration and Visioning, and is highlighted in the Now Tech: Real-Time Interaction Management, Q1 2019 and Forrester Wave: Real-Time Interaction Management, Q1 2019. 

Thunderhead was also named a winner in the industry coveted CRM Watchlist 2019.

“A once-in-a-generation transformational shift is playing out”, said Glen Manchester, Thunderhead CEO and founder, “as brands, across all industry sectors, shift from the outdated inside-out siloed approaches that consumers increasingly dislike and distrust, to customer-centric engagement powered by closed-loop conversations and journey orchestration. 

“We are reaping the benefits of being the pioneer of cloud technology for engagement and journey orchestration, and have become the industry benchmark. 

Together with our partners we are continuing to scale our organisation to help our clients master this transformational opportunity.”

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