Connexi reworks platform to boost women’s sports sponsorship

Mark Johnson's picture
by Mark Johnson

Connexi, the online sponsorship marketplace, said it’s issued an update to its platform that will encourage brands to invest in women’s sports sponsorship opportunities.

The London-based company's new digital platform will enable female sports teams to acquire sponsorship opportunities across a variety of different industries.

With dedicated women sections, a custom-built women support selection and indepth fan based insight, the technology boasts a raft of new updates that will enable seamless interactions between brands and women’s sports clubs, the firm said. 

Highly-defined targeting tools will ensure that brands locate relevant sponsorship opportunities and partnerships across the globe, using data and values as drivers in these connections. 

As these changes are rolled out, the platform will also be updated to automate the collection ofYouGov Sport data and build out a fan “incentiviser”.

Positive time for women's sport

The update comes at a positive time for women’s sports, with Adidas announcing it will match bonuses for male and female competitors at the FIFA World Cup. 

Research from Sports Marketing Agency Two Circles found attendances for women’s sports in the UK had grown 38 per cent year-on-year since 2013. 

In 2018, the number of fans attending elite women’s sporting events in the UK hit 682,000, a 49 per cent increase from 2017. Last year's Women's Cricket World Cup final between England and India was watched by a peak audience of 1.1 million — more than men’s Premier League matches draw on average. 

“Women’s sports sponsorship is now a high-profile industry, but still needs nurturing to accelerate growth”, said Tim Crow, non-exec director of Connexi. “Connexi is perfectly positioned to do just that, by providing women’s sports organisations with a global online platform. 

“Our technology will connect female sports teams with Connexi’s large, growing community of world-class brands that are searching for their next sponsorship.”

Rory Stewart-Richardson, Founder of Connexi said women’s sport was becoming a valuable proposition: “As female sport reaches new heights, it is inspiring to see the industry recognise female sporting assets as valuable commercial investments for leading global brands. 

“Connexi will help these brands source the most relevant assets within the female sporting world, not just based on data, but also values. Whatever the size of your brand, Connexi can help you find the next commercially relevant deal.”

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