Sports and entertainment agency Synergy rebrands as ENGINE Sport

Mark Johnson's picture

Sports and entertainment marketing agency Synergy, part of ENGINE, has rebranded to ENGINE Sport.

The rebrand follows ENGINE’s restructure at the beginning of the year to one integrated brand, offering clients bespoke combinations of ENGINE curated teams and capabilities built around specific client needs, whilst recognising and supporting the need for a specialist sports marketing expertise and capability within the business.  Underpinning this is ENGINE Sport’s mission to help progressive brands connect with culture through sport to meet their business ambitions.

“The work we do is as diverse, dynamic and disruptive as our client portfolio and we are proud to say that our clients are amongst the smartest, most progressive brands in the world”, said Lisa Parfitt, Managing Director of ENGINE Sport. 

Cultural connection of sport

“We can now unlock the full spectrum of ENGINE capabilities for our clients with great agility, a curated approach, and immediate impact.

“Whilst the nature of our work is ever-changing, our belief in sport as the most powerful cultural connector remains constant: this is the same belief that has driven the agency from its launch 35 years ago to its industry-leading position today”.

Parfitt will oversee ENGINE Sport, alongside Tom Gladstone, Head of Strategy and Josh Robinson, Creative Director, in daily collaboration with other ENGINE specialists, including Chief Content Officer, Dave Roberts and Head of New Business, Laura Brown. 

Matthew Fletcher-Jones, newly appointed Director of Communications of ENGINE Sport, will join the organisation next month from W Communications, where he is currently Brand Director.

“ENGINE Sport represents the combination of years of sports industry expertise, know-how and passion along with the full stack of ENGINE capabilities”, said Jim Moffatt, European CEO of ENGINE. 

“The new proposition brings data, content production, performance marketing and consulting to the party and gives ENGINE Sport what we hope will be an unfair competitive advantage in what is a fast moving and hard-fought industry. Game on.”

ENGINE Sport’s clients include Bose, BP, Mitsubishi Motors, Just Eat and Under Armour.

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