Fashion retailer appoints PushON

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Online fashion retailer, BlackBetty, has appointed PushON to help increase sales and support its growth.

The Manchester agency is providing e-commerce and marketing support to drive more traffic via social, search and paid media channels.

“With online sales increasingly taking over in-store sales, there is a huge amount of competition between e-retailers. Our goal is to become a top European fashion retailer, so we recognised that we needed to improve our website and tighten up our marketing strategy to ensure we are really hitting the mark with shoppers,” explained Daniel Austin, e-commerce director at BlackBetty.

PushON has optimised the company’s online infrastructure and says this has seen the number of shoppers visiting its site via search increase by 185%, growing revenue by 97%.

“One of BlackBetty’s key business objectives is to achieve rapid market share. But, to do this, it needed to have a website that was optimised appropriately so that it would rank highly within online searches,” added Sam Rutley, managing director at PushON.

“It also needed a targeted paid strategy in place to appeal to the right customer and bring them to the website. We provided a full e-commerce, marketing and development strategy, which has immediately increased the numbers of shoppers visiting and purchasing through the site.”