Agency creates 'A Christmas Carol' spoof musical to help "revitalise creativity"

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by Josh Peachey

Marketing agency Stein IAS has created its first-ever musical in a bid to inject some much needed "creative soul back into marketing".

Just in time for Christmas, ‘A Creative Carol’ is a short musical adaptation of a Christmas Carol which follows a cliché-driven Scrooge, a Creative Director, as he journeys through marketing’s past, present and future.

The tongue-in-cheek Christmas video is part of the agency’s #SaveCreativeSoul campaign to revitalize creativity in marketing.

Reuben Webb, Chief Creative Officer at Stein IAS, said: "The industry was built on the back of big ideas and that’s why it has such a great reputation among creative people as a great place to work. We have to satisfy the creative soul of all the talent we attract, not squeeze the life out people as soon as they get out of college.

“People want to invest in companies that offer emotional value in this new age of purpose. Creativity is the only thing that can bring the emotional value of a brand to life. Nurture it, celebrate it or become irrelevant."

The agency has offices in London, Manchester, Paris, New York, San Francisco and Shanghai.

“We made A Creative Carol, for the sake of our own creative soul and we hope it inspires everyone to unleash their imagination and get creative this Christmas - if Scrooge’s soul can be saved, anybody’s can."

You can view 'A Creative Carol' on the Stein IAS website.