Conversational commerce tech startup Blueprint raises £1m seed investment

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by Josh Peachey

Blueprint, the tech startup reimagining the way consumers purchase and communicate with brands, has announced a £1million seed investment led by Magnus Rausing’s MAHR Projects and including Founders Factory and Hambro Perks.

Blueprint, which is part of the Founders Factory accelerator programme, is ramping up the development of a 'conversational commerce' platform which allows consumers to purchase products and speak to brands through a single SMS or WhatsApp message. 

Blueprint aims to disrupt the retail process that has been built on email or online communication and traditional, clunky checkout systems.  

Using a mix of language processing technology and machine learning, the startup is reimagining the antiquated payment and communication models.

It is working with FMCG, health, wellness, beauty and home brands to put the customer relationship at the centre of its platform and make purchases possible with one message. With this ability, brands will see instant higher retention, greater customer engagement and a clearer ROI on marketing.

More than 200 companies, including challenger brands like Ugly Drinks, Ohne, and Empirical Spirits, have signed up to the waitlist and the Blueprint team, led by co-founders Harvey Hodd (CEO) and Rory Jeffries (COO), will launch the platform in private Beta in May with full roll-out expected in Q3 2020.  

Find out more about how Blueprint works

Harvey Hodd, CEO and co-founder said, “We started Blueprint following years of experience struggling with the slow, disconnected and impersonal nature of marketing and the clunkiness of purchasing online. At the same time consumers have become fatigued with long-term, fixed subscription services that don’t offer them the flexibility in purchasing.

"We’re blurring the lines between conversation and commerce to create a modern purchasing experience. This new investment will help us push further to break down the barriers that previously held both consumers and vendors hostage.” 

Magnus Rausing, founder of MAHR projects added, “Harvey and Rory’s Blueprint platform represents the future of how we will buy and unlock a totally new type of commerce. They truly understand this space having been on the other side as an eCommerce brand themselves and have taken their learnings to build an industry-leading platform.

"The potential for conversational commerce is immense thanks to its central role in building the 1:1 relationship between consumer and brand, enabling speedy purchasing and a personalised customer experience.”