London A&E doctor launches DeliverAid platform to feed frontline NHS staff whilst helping food outlets
In order to help the NHS, a London-based A&E doctor has launched DeliverAid - a platform that raises public donations to feed frontline NHS workers.
Less than 24 hours after being drafted into the fight against Coronavirus, Jack Manley was flooded by offers of home-cooked meals, food deliveries and offers of accommodation nearer his hospital from family and friends.
In a bid to similarly help the cafés, restaurants, and caterers being forced to close their doors, Jack approached creative technology agency, Rehab, to help develop a fundraising platform.
While the public does their part by staying at home, DeliverAid enables them to send direct support and thanks to NHS staff while helping the local food businesses in the process.
Jack Manley, Founder of DeliverAid, says: “As an NHS doctor working across London hospitals, I have seen firsthand how hard the NHS is working to help as many people as possible.
"I’ve also seen an increasingly large number of local food businesses struggling in these uncertain times. I wanted to connect the dots and create a charitable platform that allowed people to do good on both fronts.”
DeliverAid is actively recruiting a network of equally community spirited restaurants keen to turn their creativity to providing affordable meals that will keep bodies and morale healthy in the weeks and months ahead.
Volunteer drivers have also stepped forward to assist with deliveries, helping to ensure that 100% donations will end up where they’re most needed.
The small DeliverAid HQ team also includes Charlotte Butter, Aled John, William Akman and Clare Aitken.
Rehab, led by Rob Bennett, lent skill and energy to create DeliverAid’s fundraising platform, as part of Rehab’s ongoing 'HackWeek’ programme where each month the agency looks to find creative solutions to pertinent societal issues.
Rob Bennett, CEO of Rehab, says: “During these difficult times, it’s important that we make the best use of our talent, resources, and skills to find ways to help and support one another.
"As creative technologists, we were looking for ways we can make a positive contribution toward this situation, and was glad when Jack came to us with his idea to help feed the NHS.
"We worked together to create something that would connect and help all the frontline staff working tirelessly, and hopefully create new economic revenue for struggling businesses. We hope that this will empower those at home to feel like they can also do their part and have a positive impact.”
Founding restaurant partners include some of London’s top establishments, including The Quality Chop House and Ombra.