London proptech Goodlord secures £10m in Series B funding

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by Josh Peachey

A London proptech startup that offers cloud-based software to help estate agents, landlords and tenants manage the rental process, has announced £10 million in Series B funding. 

The company, called Goodlord, appears to have bounced back after it fell into difficulty two years ago, and has since installed a new CEO and CTO, and raised further funding. 

Finch Capital, which led the startup’s previous round, lead the round which also features Latitude Ventures, Oxx Capital.

Goodlord says it will use the additional capital to invest in its engineering, product, and customer facing teams. 

Despite layoffs back in early 2018, the company grew from 47 to 97 employees last year and currently has a number of open positions.

Founded in 2014, Goodlord’s Software-as-a-Service is designed to support all stakeholders, including traditional high-street letting agents, as well as landlords and, of course, tenants. 

The SaaS enables letting agents to “digitize” the moving-in process, including utilising e-signatures and collecting rental payments online, while tenants benefit from a tenant dashboard and more transparency.

To alleviate pain-points for tenants and landlords or agencies, Goodlord provides each tenant with a dedicated bank account number to pay their rent into, making it easier to track payments and accelerate a move-in date.