AND Digital secures £11m equity investment from BGF

Josh Peachey's picture
by Josh Peachey

AND Digital has secured an £11m equity investment from BGF to support its continued growth and global expansion.

The funding from minority investor, BGF, will be used to open further new Clubs across the UK and internationally, as well as scale-up key areas of the business. 

The organisation model accelerates the digital capabilities of large enterprise clients, giving them the ability to build products and grow their internal digital capability at the same time.

Established in 2014, AND Digital is one of Europe’s fastest-growing tech companies, employing over 600 people and generating an annual turnover of £42m.

British Airways, Gousto, NBrown Group and IAG Cargo are some of AND's clients.

Paramjit Uppal, Founder of AND Digital, said: “We’ve built a truly remarkable company, based on a unique club model, which has accelerated our clients’ digital capabilities and helped to grow tech talent throughout the UK. 

“BGF is a perfect partner for us and, throughout our discussions, has shown its deep belief in our business with a mindset that allows us to now get on with it. I’m excited for the future, and can already see our BHAG over the near horizon.”

AND Digital has successfully rolled out offices – known as ‘clubs’ – across the UK, including in London, Manchester, Leeds, Halifax and Reading.

Alex Snodgrass, an investor at BGF who will join the board of AND Digital, said: “AND Digital is a fantastic business, with a truly innovative and scalable approach to delivering technology services of the highest quality. 

"Paramjit and the team have built an excellent track record in the market through working with some of the UK’s biggest enterprises.