Refuge marks International Women's Day with helpline campaign launch
To mark International Women’s Day yesterday, Refuge took over Picadilly Lights to launch a campaign to drive awareness of the National Domestic Abuse Helpline.
The charity wants to give the helpline maximum exposure by broadcasting it across TV, outdoor and social media.
At London's Picadilly lights, 10-second idents featuring a voiceover from the charity’s patron, actress Olivia Colman, ran throughout the day.
As part of the campaign, created by BBH, high-profile women including presenter Lorraine Kelly, singer Jess Glynne and comedian Miranda Hart changed their names on Twitter to the number of the National Domestic Abuse Helpline – 0808 2000 247.
As domestic abuse affects almost one in every three women and the helpline runs 24 hours a day, every day of the year.
Since November, the helpline and new domestic abuse website have been solely operated by Refuge, giving survivors access to emergency domestic abuse services across the country.
Sandra Horley, Chief Executive of Refuge, said: “Refuge’s freephone 24-hour National Domestic Abuse Helpline is at the heart of how this country responds to domestic abuse – it is a lifeline to hundreds of thousands of women across the country.
“0808 2000 247 is a number that every woman should know. International Women’s Day, Refuge and an amazing band of high-profile women will work to make this a reality. Women’s lives depend on it.”