Initially starting out in SEO at a reputable agency in Manchester (Code Computer Love), my love for PPC soon took over. This compelled me to get a job at Kitbag where I was soon given the responsibility to manage the US and Australian digital advertising activity. After that I moved to JD Williams who had budgets of over £3 million a year, here I looked after the paid search, affiliate and display channels. Since that I have been freelance and helping businesses of all shapes and sizes achieve ROI online.
What can I help with?
This involves keyword research on Google to see what your potential users are searching for, how much each click is likely to cost and how many new sales/leads would be realistic each month. This is the foundation of any successful strategy, and enables a realistic plan and vision to take place before the account is setup.
If digital advertising activity is already in place and maybe not working to the desired effect, then I can assist with pinpointing the areas which need improvement. This includes looking at areas such as:
- Campaign Structure
- Keyword Targeting & Bids
- Ad Copy Effectiveness
- Landing Page Relevance and many more ...
After the account has been reviewed or research has been undertaken, the next step is to build the account or re-structure it. The accounts (whether Facebook ads or Google ads) need to be clean, easy to manage and easy to scale. The campaigns will be setup around core themes with a large focus on the most profitable segments.
Once the accounts are setup the next phase is to manage that activity and ensure it's bringing in leads/sales in a cost-efficient way. Once the cost per acquisition has come down after around 3 months of testing, the aim to continually improve this and ensure this performance is maintained, this is done by:
- Keyword Bid Optimisations
- Budget Optimisation
- Ad Copy Testing
- Device Performance Reviews
- Ad Schedule Reviews
- Search Term Checks
If you would like to improve your PPC or Paid Social performance, do get in touch today:
Email - firstname.lastname@example.org
Website - Amoredigital.co.uk
Number - 07504929580