Martin Boot

Senior executive/director with wide range of agency and client side experience in highly competitive developed and developing countries and markets including UK and international FMCG brands and distribution, automotive, banking, F&B, financial services, government and public sector, information technology, retail and telecommunications

General Management:

  • Project managed the onboarding of £6 million projected fee income Newell Brands account for a triumvirate of globally based marketing communications agencies
  • Doubled revenue in 5 months - Ogilvy Switzerland
  • Grew revenue by 40% - Grey Russia
  • Organisational transformation - turned inherited loss into profit in 6 months - Ogilvy Poland
  • Startup to profit in 13 months - Publica Greece
  • Established new entities in Greece, Kuwait and Qatar – Publica Greece and DAN Qatar and Kuwait - company formation, premises, recruitment, training, systems/processes, legislative compliance
  • Effective revenue target delivery in complex, multinational, multiple stakeholder, matrix and franchise organisations - Publicis and WPP worldwide

Campaigns and Initiatives:

  • ‘Jotter London’ pre-Christmas 2017 integrated brand awareness campaign for Parker Pens, utilising TV, online and POS, for key markets of UK, China, France and Japan
  •  ‘Everything Is Possible’ critically acclaimed repositioning, rebrand and relaunch, in house role at Commercial Bank of Qatar
  • Launched the ‘Manchester United Accounts and Cards’ which exceeded targets for new account openings and successful card applications by 35%, in house role at Commercial Bank of Qatar
  • ‘The Power of HP Colour’ GCC campaign for Hewlett-Packard, grew printer sales by 25%
  • ‘Because Change Happenz’ repositioning global campaign for Zurich Financial Services
  • Rescued, retained and revived global key accounts - BAT, Hewlett-Packard, Rothmans
  • Identified and won new blue chip business - Ford, GM, Unilever, Vodafone
  • Strategic reorientation of the Commercial Bank of Qatar, taking a wholistic lifetime value approach to each and every customer across all product lines by breaking down their silo structure
  • Led drive to digital and social from traditional mass marketing communications