Martin Boot
Senior executive/director with wide range of agency and client side experience in highly competitive developed and developing countries and markets including UK and international FMCG brands and distribution, automotive, banking, F&B, financial services, government and public sector, information technology, retail and telecommunications
General Management:
- Project managed the onboarding of £6 million projected fee income Newell Brands account for a triumvirate of globally based marketing communications agencies
- Doubled revenue in 5 months - Ogilvy Switzerland
- Grew revenue by 40% - Grey Russia
- Organisational transformation - turned inherited loss into profit in 6 months - Ogilvy Poland
- Startup to profit in 13 months - Publica Greece
- Established new entities in Greece, Kuwait and Qatar – Publica Greece and DAN Qatar and Kuwait - company formation, premises, recruitment, training, systems/processes, legislative compliance
- Effective revenue target delivery in complex, multinational, multiple stakeholder, matrix and franchise organisations - Publicis and WPP worldwide
Campaigns and Initiatives:
- ‘Jotter London’ pre-Christmas 2017 integrated brand awareness campaign for Parker Pens, utilising TV, online and POS, for key markets of UK, China, France and Japan
- ‘Everything Is Possible’ critically acclaimed repositioning, rebrand and relaunch, in house role at Commercial Bank of Qatar
- Launched the ‘Manchester United Accounts and Cards’ which exceeded targets for new account openings and successful card applications by 35%, in house role at Commercial Bank of Qatar
- ‘The Power of HP Colour’ GCC campaign for Hewlett-Packard, grew printer sales by 25%
- ‘Because Change Happenz’ repositioning global campaign for Zurich Financial Services
- Rescued, retained and revived global key accounts - BAT, Hewlett-Packard, Rothmans
- Identified and won new blue chip business - Ford, GM, Unilever, Vodafone
- Strategic reorientation of the Commercial Bank of Qatar, taking a wholistic lifetime value approach to each and every customer across all product lines by breaking down their silo structure
- Led drive to digital and social from traditional mass marketing communications