Laura Lyon

I am a market research and consumer trends professional with 10 years experience working both agency and clientside for brands including The Guardian and BBC Worldwide.

My specialism is uncovering market and consumer insights to provide big picture contextual understanding of trends and behaviours.I am a Durham University Geography graduate with a decade of experience ensuring qualitative and quantitative market research, trends and insights underpin strategic and creative development for major brands including  Channel 4, English Heritage and Merlin Entertainments. Finally I have a wealth of experience conveying information in interesting, creative, concise and persuasive ways, including storytelling. My research findings are always engaging, digestible and actionable.