In our weekly What I've Learnt features, we quiz senior industry leaders on their illustrious careers. In these pieces, you'll discover both pearls of wisdom and hidden secrets from the careers of London's key figures.
Raphael Rodier has worked in digital marketing for the past 15 years, previously working as Director at AdUX.
One of the world's largest media audit consultants, ECI helps large clients get the very best returns from their media investments.
LIDA is a customer agency which works with brands including Costa Coffee, Experian, and the FA, with offices in London, Sydney and New York.
James Edgar has been Chief Talent Officer at Wavemaker for a little over a year - previously having been Head of Talent in the Market Development team.
Founded in 2014, Mimi is the world’s leading provider of hearing-based audio optimisation technologies.
Music licensing startup Lickd supports YouTube creators who want to use fully licensed music on their content.
Nextatlas makes business predictions by analysing web and social-media data patterns and developing key insights for brands and their marketing strategies.
Chris Whittle runs Soho's "pop culture marketing agency" Experience12, bringing more than 20 years’ experience in the world of entertainment and events with him.
Across the UK, Magnetic helps advertisers reach specialist audiences through consumer magazines.
New business agency Ingenuity helps agencies win new clients, and marketers find the best agency for their requirements.