What I've Learnt Features

In our weekly What I've Learnt features, we quiz senior industry leaders on their illustrious careers. In these pieces, you'll discover both pearls of wisdom and hidden secrets from the careers of London's key figures.

Raja Sharif founded FarmaTrust - an AI and blockchain company active in the medical supply chain industry - back in 2017.

Passionate young marketer Jamie Love founded his own agency, Monumental, in 2017.

Paul Sullivan, contestant on 2016's The Apprentice, is the founder of BIAS, an award-winning inbound marketing and conversational marketing agency.

Peter Martin was appointed SMP's Managing Director in October 2019, having previously held managing roles at companies including Cheil Worldwide and Arc UK.

Adam Williams leads leading Instagram influencer marketing service Takumi, which has offices in London, Berlin and New York.

HeyHuman uses neuroscience to help develop and measure the success of their campaigns. Neuro-measurement and eye tracking lets them test the effectiveness of clients' advertising.

Artefact's Managing Director is Sarah De Martin, who previously spent time at OMD, Initiative, and Starcom Mediavest Group.

Entrepreneur and PR leader Colette Ballou has been at the head of her own European agency for nearly 20 years.

Geoff joined digital marketing agency Builtvisible as a Senior Consultant in 2013, and worked his way up to be named Managing Director in 2016.

Daniel Clayman, Xandr

Xandr helps clients buy and sell consumer-centric digital advertising. The AT&T division provides data insights, premium content, powerful technology, and direct-to-consumer distribution to make advertising more effective.

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