What I've Learnt Features

In our weekly What I've Learnt features, we quiz senior industry leaders on their illustrious careers. In these pieces, you'll discover both pearls of wisdom and hidden secrets from the careers of London's key figures.

HeyHuman uses neuroscience to help develop and measure the success of their campaigns. Neuro-measurement and eye tracking lets them test the effectiveness of clients' advertising.

Artefact's Managing Director is Sarah De Martin, who previously spent time at OMD, Initiative, and Starcom Mediavest Group.

Entrepreneur and PR leader Colette Ballou has been at the head of her own European agency for nearly 20 years.

Geoff joined digital marketing agency Builtvisible as a Senior Consultant in 2013, and worked his way up to be named Managing Director in 2016.

Daniel Clayman, Xandr

Xandr helps clients buy and sell consumer-centric digital advertising. The AT&T division provides data insights, premium content, powerful technology, and direct-to-consumer distribution to make advertising more effective.

Laundryheap is a leading on-demand laundry service. Since launching in 2014, they've cleaned over 4.5 million items of clothing.

Ian Henderson, AML Group

Ian Henderson is CEO at AML Group, an independent London agency founded in 2011 to create simple ideas for complicated businesses.

Simon Hathaway, Outform

Simon Hathaway manages Outform, the agency aiming to transform retail through insight, technology and creativity for clients including some of the high street's biggest names.

Max De Lucia, DLMDD

Max De Lucia has had a wide range of experiences throughout his career. Starting at Trinity Laban Conservatoire of Music and Dance, he led flashmob choirs on the BBC and set off on a worldwide social music experiment.

Martin Loat, Propeller Group

Propeller Group Founder, Martin Loat, drives company strategy at the global PR company, which has headquarters in Bloomsbury.

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