What I've Learnt Features

In our weekly What I've Learnt features, we quiz senior industry leaders on their illustrious careers. In these pieces, you'll discover both pearls of wisdom and hidden secrets from the careers of London's key figures.

Simon Hathaway, Outform

Simon Hathaway manages Outform, the agency aiming to transform retail through insight, technology and creativity for clients including some of the high street's biggest names.

Max De Lucia, DLMDD

Max De Lucia has had a wide range of experiences throughout his career. Starting at Trinity Laban Conservatoire of Music and Dance, he led flashmob choirs on the BBC and set off on a worldwide social music experiment.

Martin Loat, Propeller Group

Propeller Group Founder, Martin Loat, drives company strategy at the global PR company, which has headquarters in Bloomsbury.

Brendon Craigie, Tyto

Brendon is Managing Partner at Tyto, a pan-European PR agency tailored towards the fields of technology, science and innovation.

Raphael Rodier, Ogury

Raphael Rodier has worked in digital marketing for the past 15 years, previously working as Director at AdUX.

Sofia Savvidou-Gianniri, ECI Media Management

One of the world's largest media audit consultants, ECI helps large clients get the very best returns from their media investments.

Jonathan Goodman, LIDA

LIDA is a customer agency which works with brands including Costa Coffee, Experian, and the FA, with offices in London, Sydney and New York.

James Edgar, Wavemaker

James Edgar has been Chief Talent Officer at Wavemaker for a little over a year - previously having been Head of Talent in the Market Development team.

Philipp Skribanowitz, Mimi Hearing Technologies

Founded in 2014, Mimi is the world’s leading provider of hearing-based audio optimisation technologies.

Paul Sampson, Lickd

Music licensing startup Lickd supports YouTube creators who want to use fully licensed music on their content.

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